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6.28.17  /  How PR Connects You to Your Target Audience: Part 2 of 2

Prelude For those of your just joining us, this is the second part of a two-part blog post addressing how public relations connects you to your target audience. In part one, we discussed how to identify your company goals and your target audience.  We also…

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6.21.17  /  3 Essential Steps to Launching a PR Campaign

You are considering launching a PR campaign.  You probably can envision the headlines, interview requests and feature articles now.  Like many people looking for public relations support, you know what you want, you just need to figure out how to get there. Everyone in the…

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5.17.17  /  Begin at the Beginning: The Art of the Editorial Calendar

Begin at the beginning.  You are probably wondering why I am quoting the author of “Alice in Wonderland” in a blog post about public relations.  Good question.  Well, it’s because every good PR and marketing plan starts just there: at the beginning.  Whether it’s one…

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2.16.17  /  How PR Connects You to Your Target Audience, Part 1: To Connect, One Must Identify

I’ve re-written this opening about fifteen times trying to wordsmith a compelling, witty, and engaging introduction to connect with you, my audience. That’s really what this blog post is about. Connecting your business, brand, or company to your target audience by means of a progressive…

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2.1.17  /  The Anatomy of an Instagram Post

Have you ever wondered how the different parts of an Instagram post function? Look no further; the M studio social media team has created an easy-to-follow diagram which breaks-up the working parts of this image-driven social media platform.  Understanding the functionality of Instagram allows users…

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1.13.17  /  When Brave Meets Bold

 

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9.2.16  /  Going Mobile: The Importance of Responsive Web Design

If you use a smartphone, you have likely been frustrated by a mobile web experience in the not-so-distant past. Maybe the text was so small you had to zoom in to read anything, or half the web page overflowed off the screen. 47% of Americans…

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7.27.16  /  Hats Off: The Benefits of Hiring an External PR Firm

Let’s talk about bandwidth. I have no expertise in internet service, so let’s clear that idea out of your head now. What I want to discuss is the physical and mental bandwidth we are capable of handling and recognizing when you have taken on a…

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7.26.16  /  Is Your Brand as Delicious as Your Menu?

What to consider when branding your restaurant So, you’re a chef, and you have this great idea to open up a roll your own sushi restaurant. You have a world class team and make amazing food, but there are still some more ducks you need…

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7.14.16  /  5 Effective Social Media Management Tools for Small Businesses

Social media is like the coffee shop notice board for the digital era. People hang out here, and if something catches their eye, they’re bound to look at it and interact with it, and then, potentially, buy it. So if you want get your business…

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6.22.16  /  Dude, Where’s My Video?

The average attention span of an adult human is… Hello? Hellooo?? HELLO?! OK, lost you there for a second. Welcome back. As I was saying… The average attention span of an adult human is eight seconds. So, how do you catch and keep the attention…

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6.21.16  /  The Great Divide: Public Relations vs. Advertising

“Oh, like advertising?” This is the general response I receive when I tell someone my line of work, which is in public relations, and no, it’s not advertising. The common misconception of public relations and advertising being one in the same can be resolved simply:…

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6.13.16  /  Get the Most Out of Facebook Advertising Dollars

Remember the days when Facebook was simple? You saw news-feed posts in real time and could organically grow your fan page for free. You could like, comment and share, but emojis and “feelings” weren’t part of your online repertoire. This was a simpler time, a…

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4.29.16  /  5 Ways PR Can Help Your Business Grow

We experience the power of PR every day and may not even realize it. Case and point, Beyoncé’s latest video album, Lemonade. Despite what your musical preferences may be, you probably have noticed a lot of chatter around her upcoming album (which remained unnamed and without…

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4.22.16  /  What Does PR Do For a Company?

The worlds of public relations and integrated marketing are filled with buzz words and acronyms! We’re sure you’ve heard them a time or two – KPIs (key performance indicators), CPMs (cost per thousand), metrics, custom conversions, optimization, amplification, and the list goes on and on….

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3.25.16  /  5 Tips for Launching a Successful Brand

Are you about to launch a new business in an over-saturated market of competitors with hoards of loyal brand enthusiasts? How do you plan to make an impact on opening day, to get people lining up around the block for your revolutionary new croissant-muffin-on-a-stick, and…

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3.9.16  /  Is Integrated Marketing Communications For You?

With all the industry buzz words out there, people often ask, “what is integrated marketing?” Oftentimes, people are familiar with the strategies and tactics that help define the term but are not familiar with the term itself. On the very top-level, integrated marketing refers to…

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1.22.16  /  5 tips for Marketing Success in 2016

What should we be doing? How can we get more exposure? How can we generate more foot traffic? What is my ROI? These are all questions current and prospective clients – from Fortune 500 Companies and international businesses to small business owners and entrepreneurs – ask when determining…

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12.3.15  /  The Art of the Brand

What Major Brands Understand about Marketing, and Guess What, It Isn’t ROI. M studio is at Miami Art Basel engaging with artists, galleries, and enthusiasts. Throughout our first day, we discovered more than just art; we discovered the art of brand experience. Not only is…

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11.18.15  /  Simple: a New Start & a Fresh Perspective

With the relaunch of Simple Shoes, M studio is excited to reinvigorate the brand for a new era. Though it’s a national brand with global goals, setting the scene of their 2015 launch on the East Coast has helped to breathe new life into the…

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10.16.15  /  Damn, It Feels Good To Be An Expert

Did you know we are experts?  Well, we are… and one of our favorite email marketing platforms, MailChimp, agrees!  M studio was just proudly named an email marketing expert by our friends at MailChimp, one of our favorite e-marketing providers because of its progressive design…

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10.1.15  /  Make a Product Launch, Not Fizzle

It happens every day – a person or company takes a great idea and opts to launch a new product or service.  Once the big idea – from branding, product design, packaging, website design and development, and point-of-sale components – is complete, how do you…

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9.3.15  /  Your Name Here

An effective name that resonates with your target audience is pivotal for establishing brand recognition and loyalty. When building a brand from the ground up, the name of that brand acts as the foundation from which to further develop the brand’s voice, look, and overall…

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8.27.15  /  Five Free PR Tools We Can’t Live Without

Although sometimes considered an industry filled with glitz and glam, public relations requires a lot of heavy lifting. In addition to keeping a finger on the pulse of traditional news reporters and journalists, public relations professionals must monitor the work of freelance journalists, bloggers and social influencers…

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8.20.15  /  Don’t Just Put a Bird on It : Branding Beyond the Logo

In today’s varied and ever-evolving marketing environments, the visual identity of your business must reach beyond simply applying a logo to print or digital materials; it must generate an overall brand experience that your existing and potential clientele can easily perceive. A strong brand consists…

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8.13.15  /  How To Set Up a Kickstarter Campaign

Crowdfunding. Should you set up a Kickstarter or a Go Fund Me? What marketing assets do you need? What is your objective? There are many moving parts to setting up a crowdfunding campaign. While creating an account and page can be easy enough, are you prepared to…

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8.6.15  /  What’s Old Is New Again : Executing a Successful Brand Identity Update

With thousands of brands vying for audience attention through innumerable on and offline marketing platforms, the first challenge for acquiring business and gaining customer loyalty is simply getting noticed. While the aesthetic appeal of a brand is of utmost importance, making a brand attractive to…

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7.8.15  /  Why Influencer Marketing is a Must!

As the digital marketing landscape continues to evolve, social media content and a growing follower/fan base is not always enough to keep brands engaged with consumers. Developing a rapport with social influencers is becoming an integral component to branding, marketing, public relations and social media…

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6.1.15  /  What Are Your Ingredients for Marketing Success?

Good marketing is like a good recipe.  There are various ingredients that are used to create a successful outcome.  When considering creative services, think about the goal you are trying to achieve and then determine how you will get there.  By following this philosophy, integrated…

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5.1.15  /  Are Brand Ambassadors A Part of Your Marketing Campaign?

Businesses large and small rely on what many consider to be tried and true marketing tactics to garner attention for their brands. Many campaigns call on advertising and graphic design, social media, public relations, content creation and in-bound marketing strategies to stay top-of-mind with current…

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