Simple Shoes

Simple Shoes was looking to relaunch their brand with a new perspective and came to the M studio team for an innovative approach to a product (re)launch. Understanding both the footwear and apparel industries as well as the digital marketing landscape that was all but nonexistent when Simple first launched in 1991, our team was tasked with creating a consumer-facing campaign that targeted brand enthusiasts while introducing Simple to a new generation of consumers.


Goal

Relaunching a preexisting brand with strong ties to the ‘90s in a vastly more digitized age, we set out to initiate excitement and demand for the new Simple product line leading up to and following the launch of the company’s new e-commerce platform.


Strategy

· Implement crowdfunding campaign to generate excitement and buzz around the brand’s comeback

Tactics

Design / Video Production / Content Creation / Public Relations / Social Media

Result

· Donations received from 1,366 backers
· Funding goal exceeded by 486%
· Recognition from Kickstarter as a “Staff Pick”
· Recognition from Kickstarter as a “Project We Love”
· Media coverage in GQ, Complex, Footwear News


Strategy

· Design and develop branded, custom e-commerce platform, as hub for all digital marketing initiatives

Tactics

Website Design & Development / Content Creation / Photo & Video Production / Digital Marketing

Result

· Endorsed by Bigcommerce as one of the “12 Up-and-Coming Retailers to Watch in 2016”
· 745% ROI in first four months


Strategy

· Develop digital marketing campaign to support inbound marketing and drive web traffic and sales

Tactics

Photo & Video Production / Graphic Design / Consumer Generated Content / Messaging / Social Media

Result

· 450 submissions over five weeks via #SeekingSimple Instagram contest, resulting in five winners
· Nearly 10,000 unique visits to the Simple Shoes website via sponsored Facebook content in four months
· 671% ROI on Facebook campaigns

 

Click here to see our work for Simple Shoes.