Troy Container Line

With an expertise in the business to business and freight and logistics industries, M studio has successfully provided Troy Container Line with an integrated marketing program for more than five years. Building on the successes of our strategies from year to year, the M studio team understands Troy’s focus on accommodating their worldwide clientele with unbeatable value and round-the-clock customer care.


Goal

In our fourth year working with Troy Container Line, we aimed to reinvigorate Troy’s online presence in a rapidly changing digital age, thereby driving more clients to their website to take advantage of user-friendly booking and tracking systems and to learn up-to-date information on company services and milestones.

 

Strategy

· Design and develop a responsive, interactive website with an integrated SEO campaign

Tactics

Website Design & Development / Video Production / Messaging Development / SEO / Digital Marketing / Content Creation

Result

· 24% increase in website traffic

 

Strategy

· Position the Troy team as thought leaders at the forefront of their industry through traditional public relations and media outreach strategies

Tactics

Messaging / Media Outreach / Expert Positioning / Press Release Development & Distribution / Media Relations / Content Creation

Result

· Editorial coverage in The Washington Post, The Journal of Commerce, AJOT, Thomson Reuters, Bloomberg Business Week, and more
· 58% more media coverage than competitors
· 80% increase in online mentions

 

Click here to see our work for Troy Container Line.