Consolidated

The Challenge

Consolidated Bearings has a decades-long track record of providing a comprehensive selection of high-quality bearings. Despite the company’s longevity, this well-established brand needed to revisit how it marketed itself in today’s digital landscape. With little online presence, Consolidated Bearings was missing out on opportunities to connect with new talent and grow an online audience. The company required creative redevelopment from M studio. Our B2B marketing agency understood the importance of transforming the company's tradition and heritage into a modernized brand.

The Solution

By introducing digital into Consolidated Bearings Company’s B2B marketing efforts, M studio increased client communications by 75 percent.  Our work included enhanced digital communications with employees, sponsors and vendors.  We continually advise on new digital communication plans, steer CMS platforms and make design considerations for sales teams.