First Atlantic

The Challenge

First Atlantic Federal Credit Union proudly offers a wide variety of financial services to residents in Monmouth and Ocean County, New Jersey.

Despite being one of the state's largest credit unions, First Atlantic lacked general awareness of its products and services. It also lacked awareness of the immense value it brought to the local community. The brand itself did not have a cohesive appearance or voice and the credit union as a whole had a limited digital presence. As an agency that specializes in credit union digital marketing, we created a cohesive, cross-channel marketing campaign that enhanced the credit union's digital presence.

The Solution

In just under a year, M studio-supported marketing programs resulted in a 200 percent growth in revenue for the credit union. This can be attributed to increased brand recognition in the local market, new member acquisition, and a more aggressive online presence. We were able to produce this result by introducing a new brand internally to employees. Our team of digital marketing experts also worked to amplify the brand's presence in the local market through digital marketing strategies.