Solar Landscape

The Challenge

How does a commercial solar energy company handle rapid growth and expansion of its B2B business while also introducing a consumer-focused offering?

Solar Landscape is a commercial solar and industrial rooftop developer. In addition to its behind-the-meter solar projects, they are now the nation's leading provider of community solar to lower-income households.

The company came to M studio just as it was becoming a prominent force in the NJBPU's Community Solar Energy Pilot Program, which is now the Community Solar Energy Program. They were faced with the challenge of messaging to B2B and B2C audiences, while defining and communicating core values and guiding principles.

At the same time, it was crucial that the brand evolve to take its place as a predominant force in the Community Solar movement.

The Solution

Diversification and scaling always require careful analysis of current and new resources. Solar Landscape understood it needed external resources to support its growth trajectory. 

Specifically, as commercial solar developers, they needed to amplify the value they create for commercial and consumer markets. Their brand needed to be representative and inclusive of the businesses and communities they serve. 

M studio, an agency specializing in marketing for solar, renewable energy, and cleantech companies, worked with Solar Landscape to develop a brand strategy that could steer the company’s expansion and be cohesive across digital and IRL touchpoints. We started with a brand identity update and then enhanced collateral, digital assets, and messaging. We developed consumer-facing digital channels to promote Solar Landscape’s Community Solar message. We used the power of public relations to promote their trailblazing work in clean energy and the company’s commitment to developing healthier communities and a more robust clean-energy workforce.