A retro-inspired surf apparel brand committed to raising environmental awareness, greenlines approached M studio to bring its brand to the forefront of the surf community, modernize its design, and communicate its eco-friendly initiatives to today’s consumer.
Reimagining the surf brand, the M studio graphic design team started the branding process by streamlining the greenlines logo. A warm, earth-tone color-story was created to communicate the brand’s affinity for the great outdoors. Meanwhile, our in-house photographer captured apparel imagery, as our web designers mapped and launched a visually stunning and responsive website that featured a new e-commerce hub.
To communicate greenlines’ new brand identity and online store, M studio implemented a communications plan that incorporated traditional public relations strategies, social media management, and e-marketing campaigns. Through targeted media outreach, we secured a profile of greenlines on Fox Business and placed news about the brand in Surfline.com, Living Green Magazine, Surf-Shop-Eat, and other lifestyle, fashion, and surf media outlets. We managed greenlines’ Facebook, Twitter, Pinterest, and Instagram accounts and also distributed branded, custom-designed weekly e-marketing campaigns.