Lauren Shoemaker, the owner of custom ceramics business Norse Ceramics in Howell, NJ, wanted her minimalistic and structured designs to be represented through her marketing materials, both on and offline. M studio applied our panoptic approach to provide her with an entire branding strategy.
First, a dedicated M studio graphic designer was tasked with logo creation. Accompanied by a minimalist type treatment, the finalized logo design draws inspiration from the elasticity of pottery and the Scandinavian roots of the word Norse. The simplicity of this branding was then applied to a responsive website design that showcases Shoemaker’s work with a margin-to-margin gallery displaying high-quality, close-up imagery of her ceramics.