Parkemoor is an interior design and home décor showroom and storefront offering high-quality home furnishings. When opening their new location near downtown Asbury Park, NJ, Parkemoor wanted to refresh their look with updated branding and a new website while promoting their opening through public relations initiatives.
In developing the custom logo design for Parkemoor, M studio considered the owner’s affinity for midcentury modern design and bold color palettes. The resulting mark, reminiscent of retro furniture designers’ custom tags, recalls a 1960s aesthetic with a contemporary flare. We then translated this look to Parkemoor’s custom business card and print collateral design. Our digital design team also utilized the styles developed through logo design as the basis for designing and developing Parkemoor’s responsive website.
In order to promote the opening of Parkemoor’s new storefront, M studio’s public relations team created and distributed a custom press release and secured stories in the Asbury Park Press, the Asbury Park Sun, and Builder and Developer.