Red Bank Flavour
After gaining notoriety for our “in! Asbury Park” campaign, a committee of restaurateurs in Red Bank, NJ approached M studio to develop a branding campaign that would spotlight Red Bank, NJ as a diverse and unique culinary destination. The restaurateurs sought M studio’s panoptic marketing and communications approach, including its custom logo design, website development and maintenance, advertising and marketing collateral, public relations, social media, photography, video production, and event planning services
M studio started brand management of the campaign by first naming it Red Bank Flavour, using a French-inspired spelling to allude to the country’s rich culinary heritage. Branding guides were outlined to maintain the aesthetics of the playful type-driven logo, color palette, font family, and pattern set. With our team of videographers and photographers in NJ, we created a photo and video library that documented the variety of Red Bank restaurants featured in the campaign.
To help announce this new organization, M studio was charged with the event planning of the launch party, “Holiday Flavour,” where attendees supported a great cause and savored their first sip of the newly forged Red Bank Flavour campaign. The charitable event not only spotlighted the diverse culinary offerings in Red Bank, but united the community in an effort to raise money for local nonprofit organizations Lunch Break and JBJ Soul Kitchen.
Following the sold-out success of the initial Holiday Flavour event, the Red Bank restaurateurs enlisted M studio to manage additional city-wide events. Today, the Red Bank Flavour campaign supports Red Bank Flavour Cocktail Week, the Red Bank Flavour Food & Wine Walks, and Holiday Flavour.